Insights on alternative data
& primary research.
Research notes, methodology deep-dives, and market intelligence from the field. Published by the AuraQu team.
Recent Articles
The Supply-Side Alt-Data Gap: Why Yipit and Second Measure Stop at the Consumer
Consumer-side alternative data is a mature market. The supply side, brand operators, factory suppliers, franchise operators, has no equivalent. Here's why the gap exists, what it's worth, and how AI voice agents make it closable for the first time.
Read article→How Brand Partner Index Surveys ~5,270 European Fashion Brand Partners via AI Voice Agent
A methodology deep-dive: how Auraqu collects quarterly supply-side sentiment from brand partners selling through Zalando, Otto, and ASOS, from panel construction to structured signal extraction.
methodologyBeyond Web Scraping: Generating Proprietary Sentiment Data via Voice AI
NLP in alternative data is shifting from passive web scraping to active sentiment generation. Voice AI enables hedge funds to measure the immeasurable—like B2B supplier sentiment—by generating proprietary, structured time-series datasets.
nlpAlternative Data in Private Markets: Why Headcount Tracking is No Longer Enough
Startup databases and digital exhaust are commoditized. Discover how hedge funds use Voice AI channel checks for field-level alternative data.
alternative-dataExpert Network Disruption 2026: Why Voice AI is Replacing Traditional Expert Calls
Traditional expert networks charge hedge funds $1,200 per call for qualitative opinions. Voice AI automates primary research to produce structured data.
alternative-dataTracking Auto Inventory in Real-Time: The Alternative Data Playbook
How hedge funds use Voice AI to track auto inventory, pricing, and lead times in real-time, bypassing web scraping for accurate alternative data.
alternative-dataThe Evolution of Channel Checks: From Manual Calls to Voice AI
Traditional channel checks are slow, unscalable, and biased. Voice AI transforms them into structured, auditable datasets for primary investment research.
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